The Resource The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)

The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)

Label
The merchants of cool
Title
The merchants of cool
Statement of responsibility
produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Title variation
Frontline
Title variation remainder
the merchants of cool
Contributor
Subject
Language
eng
Summary
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline
Related
Cataloging source
ESR
Characteristic
videorecording
Dewey number
658.8/34/0835
Language note
Closed-captioned, in English
PerformerNote
Correspondent, Douglas Rushkoff
Runtime
60
Technique
live action
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)
Label
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)
Publication
Note
Originally broadcast as a segment of the television program: Frontline
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Color
multicolored
Configuration of playback channels
quadrophonic multichannel or surround
Control code
ocm51627515
Dimensions
4 3/4 in.
Dimensions
other
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/1984866063'}
Extent
1 videodisc (ca. 60 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
FROL-6909
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD, NTSC, full screen
Video recording format
DVD

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