The Resource The making of the great communicator : Ronald Reagan's transformation from actor to governor, Kenneth Holden, (electronic resource)

The making of the great communicator : Ronald Reagan's transformation from actor to governor, Kenneth Holden, (electronic resource)

Label
The making of the great communicator : Ronald Reagan's transformation from actor to governor
Title
The making of the great communicator
Title remainder
Ronald Reagan's transformation from actor to governor
Statement of responsibility
Kenneth Holden
Creator
Subject
Genre
Language
eng
Summary
  • "One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social psychologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition. Holden or Plog remained by Reagan's side for the rest of the campaign, feeding him information about California's problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide. Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it. "--
  • "Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator. A bumbling neophyte, he emerged from their training articulate, confident, and incisive. They remained by his side for the rest of the campaign, feeding him information about California's problems, teaching him how to handle the press, and writing his position papers--all while battling factions of the campaign team who seemed determine to sabotage their own man. Reagan won by a landslide. They two men shaped an actor into a governor, but they were also turning a governor into a president. Here is how they did it"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Biography type
individual biography
Cataloging source
VALIL
Dewey number
973.927092
Index
no index present
LC call number
F866.2.R39
LC item number
H65 2013eb
Literary form
non fiction
Nature of contents
dictionaries
The making of the great communicator : Ronald Reagan's transformation from actor to governor, Kenneth Holden, (electronic resource)
Label
The making of the great communicator : Ronald Reagan's transformation from actor to governor, Kenneth Holden, (electronic resource)
Link
https://tulsalibrary.freading.com/ebooks/details/r:download/MDAwMDA5LTExMDMyMjE0
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Color
multicolored
Control code
ocn842150800
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9780762794331&upc=&oclc=/LC.JPG
Dimensions
unknown
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/2940758063'}
Extent
1 online resource (pages cm.)
File format
unknown
Form of item
online
Isbn
9780762794331
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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