The Resource Starting an online business all-in-one for dummies, by Shannon Belew and Joel Elad

Starting an online business all-in-one for dummies, by Shannon Belew and Joel Elad

Label
Starting an online business all-in-one for dummies
Title
Starting an online business all-in-one for dummies
Statement of responsibility
by Shannon Belew and Joel Elad
Title variation
  • Starting an online business all-in-one
  • Starting an online business
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
BDX
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.B44 2017
Literary form
non fiction
Series statement
--For dummies
Starting an online business all-in-one for dummies, by Shannon Belew and Joel Elad
Label
Starting an online business all-in-one for dummies, by Shannon Belew and Joel Elad
Publication
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business
Control code
ocn960237499
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9781119315520&upc=&oclc=%28OCoLC%29960237499/LC.JPG
Dimensions
23 cm.
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/3683613063'}
Edition
5th edition.
Extent
xxiv, 877 pages
Isbn
9781119315520
Lccn
2016959686
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)960237499

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