The Resource Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown

Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown

Label
Hacking growth : how today's fastest-growing companies drive breakout success
Title
Hacking growth
Title remainder
how today's fastest-growing companies drive breakout success
Statement of responsibility
Sean Ellis and Morgan Brown
Creator
Contributor
Author
Subject
Language
eng
Summary
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
658
Illustrations
illustrations
Index
index present
LC call number
HF5386
LC item number
.E434 2017
Literary form
non fiction
Nature of contents
bibliography
Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown
Label
Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
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Bibliography note
Includes bibliographical references (pages 281-295) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9780451497215&upc=&oclc=/LC.JPG
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/3684208063'}
Edition
First edition.
Extent
308 pages
Isbn
9780451497215
Lccn
2016044987
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations

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