The Resource EBay's secrets revealed : the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money, by Dan Blacharski, (electronic resource)

EBay's secrets revealed : the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money, by Dan Blacharski, (electronic resource)

Label
EBay's secrets revealed : the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money
Title
EBay's secrets revealed
Title remainder
the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money
Statement of responsibility
by Dan Blacharski
Creator
Subject
Genre
Language
eng
Summary
This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. - Publisher
Cataloging source
VALIL
Dewey number
658.8/7
Illustrations
illustrations
Index
index present
LC call number
HF5478
LC item number
.B53 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
EBay's secrets revealed : the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money, by Dan Blacharski, (electronic resource)
Label
EBay's secrets revealed : the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money, by Dan Blacharski, (electronic resource)
Link
https://tulsalibrary.freading.com/ebooks/details/r:download/OTc4MTYwMTM4MDI3Mg==
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages [283]-288) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
The eBay revolution -- Where did it come from? -- The business of selling on eBay -- The eBay community -- The Internet revolution and the dotcom bust -- Getting lost -- Product selection -- Do not go overboard -- The all-important title -- Keywords -- Search engine optimization -- Fulfillment -- Shipping is not a profit center -- Materials -- Make it clear -- Inventory and storage -- Prompt shipping -- Insurance and delivery confirmation -- Outsourcing fulfillment -- Your e-mail ad campaign -- Customer mailing list -- Your eBay store newsletter -- "Opt in" e-mails -- HTML versus text -- The eBay stores e-mail marketing program -- Inventory -- Crash and burn -- "Where is an item" feature -- What to sell? -- Avoid narrow focus -- Payments -- PayPal -- PayPal is not a bank -- Escrow service -- Money from a foreign country -- Even receiving money costs money -- Accounting and taxes -- Accounting systems -- Accountants and CPAs -- Goals -- Return on investment -- Legal structures -- Deductions -- Preventing fraud -- Acceptable loss -- Supplier scams -- Delivery confirmation -- Phishing attacks -- Unscrupulous buyers -- Hijacked! -- Fraudulent escrow service -- Security -- Passwords -- Firewall -- URL filtering -- Spyware -- Integration -- Keep it up to date -- Threats from within -- Get positive feedback -- You did not deserve it -- Take full advantage of feedback -- Customer service -- Leave good feedback to get it -- Cross-sell and up-sell -- Why cross-sell? -- Getting ready for the cross-sell -- Before the sale -- Post-sale -- Cross-sell outside eBay -- Packaging -- Accessories -- Consumables -- Collect customer data -- Setting up eBay cross-promotions -- Custom shipping for cross-sold multiples -- Photography -- Your photographic toolbox -- Photographic background -- How many pictures to take? -- eBay picture gallery features -- Where to park your photos -- Pictures in your e-mail -- Copyrighting your photographs -- Common photography mistakes -- Writing your eBay text -- Words, words, words -- Be descriptive -- Tell them how they benefit -- Keep it short -- Keywords -- Writing your title -- Colloquial tone -- Use copywriting strategies everywhere -- The power of text -- Informational Web sites -- Letter with your product -- E-mail newsletters -- Your "about me" page -- The eBay listing -- Tell stories and wear a big hat -- Different types of listings -- The details -- Appearance -- Keep it positive -- Finding products -- The product mix -- Packaging and bundling -- Consumable goods -- Finding it locally -- Finding it through distributors -- Drop shippers -- eBay arbitrage -- Pricing strategies and starting bids -- No minimum! -- The fall of the average selling price -- Second-chance offers -- "Buy it now" -- Reserve price and minimum bid -- Dutch auction -- Branching out -- The online auction business -- Here are a few alternative auction sites: -- Sell online direct -- Festivals, fairs, and flea markets -- Creating a "sticky" site -- The little extras -- Be the center of your community -- eBay's discussion boards -- Other ways to keep 'em coming back -- Search engine optimization and PPC ads -- What is PPC? -- How search engines work -- How search engine optimization works -- The invisible header -- Submit to search engines -- Google sitemap -- Cross links -- Optimizing eBay search -- eBay keyword marketing -- Front page exposure -- Have a featured auction -- Find out if it is working -- eBay keywords -- Keywords in titles -- Customer service -- Your working hours -- Expectations -- Responding to e-mails -- "I want my money back!" -- Payment methods -- A growth strategy -- How to get there -- When do I quit my day job? -- Keep organized and use lots of software -- Do not be attached to one category -- Hiring staff -- Nickels and dimes -- Major cost centers -- eBay listing fees -- Packing and shipping material -- Staff -- Storage/office space -- Selling individual items versus bulk -- Buying from wholesalers -- The Dutch auction -- Auctions versus "buy it now," fixed-price listings, and other alternatives -- "Buy it now" -- Fixed price listings -- Reserve price -- Second chance offer -- Private auction -- Live auctions -- How do they know you are legit? -- PayPal buyer protection -- Escrow services -- Bonding guarantees -- Square trade -- Auction management tools -- Tools from eBay -- Third party tools -- The anonymous seller -- Personal information -- eBay tips for success
Control code
ocn867769886
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9781601380272&upc=&oclc=/LC.JPG
Dimensions
unknown
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/2996058063'}
Extent
1 online resource (288 pages)
File format
unknown
Form of item
online
Isbn
9781601380272
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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