The Resource Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler

Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler

Label
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too)
Title
Design to grow
Title remainder
how Coca-Cola learned to combine scale and agility (and how you can too)
Statement of responsibility
David Butler and Linda Tischler
Creator
Contributor
Subject
Language
eng
Summary
  • "Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started"--
  • "Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.B88 2015
Literary form
non fiction
Nature of contents
bibliography
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler
Label
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Designing for scale. Design ; Scale ; Complexity -- Designing for agility. Smarter ; Faster ; Leaner -- The next wave -- The deep end -- The Designing on Purpose manifesto
Control code
ocn883146854
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9781451671827&upc=&oclc=%28OCoLC%29883146854/LC.JPG
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/3243638063'}
Edition
First Simon & Schuster hardcover edition.
Extent
xiv, 237 pages
Isbn
9781451671827
Isbn Type
(hardback)
Lccn
2014029755
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)883146854

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