The Resource Dark art : the changing face of public relations, Tim Burt, (electronic resource)

Dark art : the changing face of public relations, Tim Burt, (electronic resource)

Label
Dark art : the changing face of public relations
Title
Dark art
Title remainder
the changing face of public relations
Statement of responsibility
Tim Burt
Creator
Subject
Genre
Language
eng
Summary
An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old dark art of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve
Cataloging source
E7B
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.B87 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Dark art : the changing face of public relations, Tim Burt, (electronic resource)
Label
Dark art : the changing face of public relations, Tim Burt, (electronic resource)
Link
https://tulsalibrary.freading.com/ebooks/details/r:download/NTE5NTM2MDk=
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Pt. 1. The great persuaders -- pt. 2. The reckoning -- pt. 3. Good reputations; bad reputations
Control code
ocn808340473
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9781908739001&upc=&oclc=/LC.JPG
Dimensions
unknown
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/2910586063'}
Extent
1 online resource (xii, 212 p.)
File format
unknown
Form of item
online
Isbn
9781908739001
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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