The Resource Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)

Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)

Label
Branded customer service : the new competitive edge
Title
Branded customer service
Title remainder
the new competitive edge
Statement of responsibility
by Janelle Barlow and Paul Stewart
Creator
Contributor
Subject
Genre
Language
eng
Summary
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images
Cataloging source
E7B
Dewey number
658.8/12
Index
index present
LC call number
HF5415.5
LC item number
.B3667 2006eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)
Label
Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)
Link
https://tulsalibrary.freading.com/ebooks/details/r:download/OTc4MTYwOTk0MzIzMw==
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ocn646813168
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9781609943233&upc=&oclc=/LC.JPG
Dimensions
unknown
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/2906170063'}
Extent
1 online resource (xii, 259 p.)
Form of item
online
Isbn
9781609943233
Isbn Type
(electronic bk.)
Specific material designation
remote

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