The Resource Brand NFL : making and selling America's favorite sport, Michael Oriard

Brand NFL : making and selling America's favorite sport, Michael Oriard

Label
Brand NFL : making and selling America's favorite sport
Title
Brand NFL
Title remainder
making and selling America's favorite sport
Statement of responsibility
Michael Oriard
Creator
Subject
Language
eng
Summary
The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life
Cataloging source
DLC
Dewey number
796.332/64
Government publication
government publication of a state province territory dependency etc
Index
index present
LC call number
GV954.3
LC item number
.O75 2007
Literary form
non fiction
Nature of contents
bibliography
Brand NFL : making and selling America's favorite sport, Michael Oriard
Label
Brand NFL : making and selling America's favorite sport, Michael Oriard
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9780807831427&upc=&oclc=/LC.JPG
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/2734464063'}
Extent
326 p.
Isbn
9780807831427
Lccn
2007008867

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