The Resource Bag the elephant! : how to win & keep big customers, by Steve Kaplan, (electronic resource)

Bag the elephant! : how to win & keep big customers, by Steve Kaplan, (electronic resource)

Label
Bag the elephant! : how to win & keep big customers
Title
Bag the elephant!
Title remainder
how to win & keep big customers
Statement of responsibility
by Steve Kaplan
Creator
Subject
Genre
Language
eng
Summary
Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community: Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work.?Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. Kaplan shows you how to think BIG, act BIG, and win BIG.?Jeffrey Gitomer, author of The Little Red Book of Selling. A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant.?Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants?the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea?how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know
Cataloging source
TEFOD
Dewey number
658.812
Illustrations
illustrations
Index
index present
LC call number
HF5415.335
LC item number
.K37 2008eb
Literary form
non fiction
Nature of contents
dictionaries
Bag the elephant! : how to win & keep big customers, by Steve Kaplan, (electronic resource)
Label
Bag the elephant! : how to win & keep big customers, by Steve Kaplan, (electronic resource)
Link
https://tulsalibrary.freading.com/ebooks/details/r:download/OTc4MDc2MTE1MzgyNQ==
Publication
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Color
multicolored
Control code
ocn795526539
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=780-496-1833&isbn=9780761153825&upc=&oclc=/LC.JPG
Dimensions
unknown
http://library.link/vocab/discovery_link
{'ALL_BRANCHES': 'https://tccl.bibliocommons.com/item/show/2889838063'}
Extent
1 online resource (xix, 188 p.)
File format
unknown
Form of item
online
Isbn
9780761153825
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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